If you Google search about Hip-Hop, the description reads as a style of music of US black and Hispanic origin featuring rap with an electronic backing. A team of youth television experts, film makers, writers, bloggers, animators, designers with music as part of their youth- focus portal found this expression blooming in India and created a property called “Hip Hop Homeland”. An on going web series on the burgeoning underground hip hop scene in India, it endorses the voice of the street bringing together artists who embody the hip hop sub culture to express them building a strong community of fans.
101 India, serves entertaining videos, photo essays, blogs and lpod casts aimed at connecting urban Indian audiences, successfully earned an iconic status with Hip Hop Homeland in its first edition creating video content around this fast growing genre in the independent music space and a live event that showcased some of the best upcoming new talent in Mumbai.
In December 2016, 101 India launched the second edition calling it Hip Hop Homeland Northeast. The property has become bigger with exclusive music videos along with artist profiles, further strengthening the content repertoire. Joining this movement are Channel V and online streaming platform Saavn who are the exclusive broadcast and audio partners, respectively, for the music tracks. Through this arrangement, fans can see the music videos on Channel V and the audio format is available for streaming on Saavn. The full series is available on 101India.
After a successful stint in North and West, 101India heads to the Northeast with popular rapper Feyago, on a journey to find & collaborate with the best underground hip hop talent from the region. The new series has introduced unique artists and crews like Khasi Bloodz, Symphonic Movement and Cryptographik Street Poets, who use rap as a medium to voice out the real issues they face in their hood.
Check out the anthem for Hip Hop Homeland Northeast below:
Previous ArticleAs big as it gets! Skyharbor to tour with Deftones
Next ArticleMusic conference The Exchange returns in Mumbai