Photo Courtesy: Mass Appeal
American media and content leaders Mass Appeal have announced Mass Appeal India in partnership with Universal Music Group and the “Gully Boy” himself, DIVINE, defining him as “one of India’s most compelling young stars and the inaugural signee to Mass Appeal India”.
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“Hip-hop is the world’s most influential culture,” says Nas about the new partnership. “It’s only right to share what we do at Mass Appeal on a global level. We’re excited about joining forces with the team at UMG India to help further spark a movement that is constantly in the making.”
The label has signed Divine who is currently working on his debut album ‘Kohinoor’, slated to be released at the end of the year.
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Watch the interview with Divine and Nas on the launch of the label below:
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