ADITYA VARMA

Mumbai’s three-piece experimental jam outfit, The Family Cheese, have released a new video for their track ‘UNIR’, from their debut EP Stories Of The Places You’ve Never Been. The trio first got together in 2011, somewhere a little way off from Chennai, at Swarnabhoomi Academy of Music, where they studied music. Since then, the trio has released tracks that were recorded in the bedrooms of their dorm in music school leading up to their debut EP that has gained them mass popularity within and beyond the music circuit.

“We had this 3D projection idea for the video,” said drummer Yohan Marshall, who also shares vocal duties, speaking about his experience shooting the video. “We realised the amount of work that was needed to be put into the video. Yogi Kshatriya [Director & Cinematographer] and Aniket Ghorpade [3D projection Director], who are our good friends, were with us at the time and helped us conceive the idea, and between us we decided that we wanted to do the entire thing ourselves. So we literally just went up to Homi’s [Bass] attic in Bangalore, cleared the place out and put thermocol on the walls everywhere and made the video ourselves.”

We asked him what The Family Cheese is up to at the moment: “The band’s knee-deep in work right now, man; it’s been quite a successful album launch, and everywhere we go we are being told that musicians and people have heard the music. And the three of us are also teaching at the True School of Music, getting firsthand experience in teaching and also being face to face with some of the industry’s best musicians. So it’s a very interesting time for us, between the gigs, and finishing the album and teaching at school we just have enough time to feel unwell (laughs).”

Watch the video for ‘UNIR’ below: